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6th Semester GENERIC ELECTIVE (ENGLISH)
Media and Communication Skills
Unit 3 CyberMedia and social media
Benefits of internet
The Internet is one of the best medium to connect with the world at the click of a button on your handheld device and laptop. It's also a great medium to communicate with people.
The Internet has removed the physical distance between individuals as we can talk and communicate with people who are far and can establish a relationship.
The Internet provides an easy way to access information from everywhere in the world. We can get any information from Google with just one search. It makes our life easy.
The world has become a smaller place because of the internet as things happening in one corner of the world are being known by another corner within a few seconds.
New media:
We use print media and audio-visual media for communicating with others but there is a new medium that we can use to communicate. The media which use the internet facilities to transmit and view information and messages can be termed the new media.
People prefer new media as it is one of the most cost-effective and flexible.
People can transmit information, messages, and even audio-visual materials over the new media.
In paint or electronic media, there is no way to give feedback about the content but if that content loaded over the cyber media is new media like YouTube so you can give your feedback about the content to the maker of that content. Cyber media is your way of mass communication.
A brief history of the Internet
In the year 1969, the first host-to-host Advanced Research Projects Agency Network (ARPANET) connection is made on October 25, 1969, between the University of California at Los Angeles, and the Stanford Research Institute, Inc.
(SRI) in Menlo Park, California. ARPANET is the world's first operational packet-switching network and the core network of a set that came to compose the global Internet.
in 1972, ARPANET begins to be used for communicating by email. The term “Internet” begins to be used for the first time in 1973.
In 1976, Comet, the first commercial email software, is offered by the Computer Corporation of America for $40,000.
In 1981, Al Gore coins the term for the Internet “The Information Superhighway.”
It was in 1990, that the phrase “World Wide Web” was coined by Tim Berners-Lee. From 1992 onwards, Internet registration begins for .com, .net. .org, .edu, and .gov and in 1993, the Internet takes off as part of the world’s fastest-growing information network, and the MOSAIC Web Browser is born on the University of Illinois at Urbana–Champaign campus, The World Wide Web is developed in CERN, the Institute for Particle Physics in Switzerland.
In the year 1995, the independent programming language, JAVA, is created by Jim Gosling at Sun Microsystems. And, Yahoo! is founded in Santa Clara, California, and provides a web search engine, email service, mapping, and more. It was in the year 2001 that Wikipedia was launched; followed by Facebook which was founded in Cambridge, Massachusetts in 2004. In 2005, YouTube was launched and in 2006, Twitter was founded in San Francisco, California.
Defining New Media:
New media can be defined as an interactive form of communication that uses the internet including broadcasts, blogs, vlogs, special network text messaging with visual worlds, and other computer-aided communication formats available online.
New media tools can:
- Connect people with information and services
- Collaborate with other people including those within their organization or community
- Create new content services communities and channels of communication that help people deliver information and services.
Features of New Media:
- New media does not suffer from the problem of time and space like traditional media. Reach its reader at a particular time and then only the reader can read it. New media doesn't have any such problem associated with it can be accessed at any time and power of a day from any place new media is available on devices that can connect to the internet.
- New media is flexible in holding its content. A newspaper can only show things through words and pictures a television can present audio-visual things whereas new media can handle a variety of forms for information it presents words pictures audio video graphics etc.
- New media can deliver messages and information instantly provided one has a device that can be connected to the internet and has a good internet connectivity facility new medium makes it have an advantage over traditional media.
- The Hypertextuality of new media is another significant feature it which makes it much more advantageous over other media. New media can connect one format of information with other formats and sources of information through hyperlinks.
- Interactivity: new media have human-machine communication systems. Where machines can communicate with humans over the internet.
- Multimodality: new media can contain various types of media formats on a single platform. We can watch television and listen to the radio and read newspapers on a web page.
- Cost-effective: new media is much more cost-effective rather than other media and it is environmentally friendly.
- Extended access: we can get access to new media sources wherever we are.
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